Many Amazon customers are in search of one thing: A good deal. Online shopping makes price comparison and bargain-hunting easy. Plus, with shoppers’ high trust in Amazon combined with the fast shipping benefits of Amazon Prime, Amazon is a great place for businesses to run deals and promotions. Amazon makes it fairly easy for sellers and vendors to run deals using Seller Central and Vendor Central. Creating promotions and tracking their success in one platform allows businesses to be deliberate about what they’re offering. This can be especially important during peak periods, such as Q4 (Black Friday, Cyber Monday, etc.) shopping, and Amazon Prime Day. Typically, Amazon starts asking for deal submissions several weeks or even months before the shopping event.

eCommerce Nurse’s team of Amazon veterans are well equipped to provide you with the knowledge you need for success. We’ve learned insider methods to help you prepare your promotional and marketing calendars. If you’re wondering how to create a Lightning Deal or when to schedule a 7-Day Deal, this article focuses on how to get the best out of year-round promotions on the site.

Many Amazon customers are in search of one thing: A good deal. Online shopping makes price comparison and bargain-hunting easy. Plus, with shoppers’ high trust in Amazon combined with the fast shipping benefits of Amazon Prime, Amazon is a great place for businesses to run deals and promotions. Amazon makes it fairly easy for sellers and vendors to run deals using Seller Central and Vendor Central. Creating promotions and tracking their success in one platform allows businesses to be deliberate about what they’re offering. This can be especially important during peak periods, such as Q4 (Black Friday, Cyber Monday, etc.) shopping, and Amazon Prime Day. Typically, Amazon starts asking for deal submissions several weeks or even months before the shopping event.